After Chrysler just (kinda) announced losing $515 million in the first quarter of 2008, I guess they figured they should go diving deeper into the pool of red ink around the back of HQ in Auburn Hills, MI.
I've heard through the grapevine that all Cerberus employees (at least in Canada) are now eligible for employee pricing. Also, they are allowing employees to give six (yes, SIX!) codes per year to family or friends to get the same prices on Chrysler products.
The website, available here (password 'affiliate'), was sent out to employees of Cerberus companies about a month ago in an effort for Chrysler to squeeze out some more sales in July. This comes right before they decided to not lease anymore cars.
Though Cerberus is in the business of making money, not making cars, you wonder what their decision makers are thinking when they decide to make their profit margins smaller than they already are. For instance, on the 2008 Dodge Ram Light Duty 1500 Quad Cab 4x4 SXT (I know, mouthful!) they are offering $18,806 in rebates and discounts bringing the price to $20,969.
It seems like all mouths on this three-headed dog are busy gnawing at its own last leg.
UPDATE: After a little bit of digging I've found a document to dealers outlining the program. It seems to have started January 3rd, 2008 and ends January 2nd, 2009. The best part of the letter:
VEHICLES AVAILABLE:
Select new and unused 2006MY, 2007MY, or 2008MY Chrysler vehicles purchased or leased from participating Dealerships.
Because only Chrysler would have a 2006 'new' car on their lot. Go figure. Full letter can be seen here.
UPDATE 2: If you are wondering if you might be eligible, check the list of Cerberus companies here. Even if you don't think you are part of their investments, you may be.
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3 comments:
where you come from!
It seems the culture of different countries, decided everyone in the same things on different views, however, write a good article!
Good day !.
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