Though they say that lightning doesn't strike the same place twice, it sure can pack a wallop the first time it touches ground. Especially if there are people between said lightning and ground.
At a national auto-cross championship in Norway a hill packed full of spectators was struck by lightning, with 91 people being struck and 45 people being sent to hospital.
I'd love to meet the fellow was who went around saying to the other 46 people, "So, you weren't struck by lightning as much as that guy over there. Sorry. Find your own way to the hospital."